Where Exceptional Brands Meet New Horizons

A regional partner that empowers premium spirit brands to grow, expand, and thrive across international markets.

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info@prestige-spirits-alliance.com

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About Us

We are a young and dynamic company, founded with a passion for excellence in the spirits industry.

With a dedicated team that boasts extensive experience in the alcoholic beverage industry and profound knowledge of the Central America & The Caribbean region, we specialize in connecting premium liquor brands with ideal distributors across each country in our territory.

Our service is tailored to ensure brands not only enter the market successfully but thrive within it.

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Ready to Expand Regionally?

Partner with us and take your premium spirit brand to new markets with confidence.

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Our Mission and Vision

Our purpose is to bring renowned international spirits brands to Central American and Caribbean Markets

Mission

To be the most trusted and strategic partner connecting premium alcoholic beverage brands with distributors throughout Central America and the Caribbean. We are committed to delivering tailored solutions that drive sustainable growth, maximize brand visibility, and ensure long-lasting market presence.

Through a deep understanding of regional dynamics, consumer behavior, and distribution networks, we empower brands to thrive in competitive environments while fostering strong, transparent, and enduring business relationships.

MISSION

Vision

To become the leading and most trusted strategic partner for premium alcoholic beverage brands aiming to expand into Central America and the Caribbean. Our vision is to position ourselves as regional leaders in brand representation, consistently delivering excellence in market development, distribution strategy, and long-term positioning.

We are committed to building strong, lasting relationships with our partners by offering deep market insights, operational excellence, and a passion for elevating the presence and prestige of every brand we represent across the region.

Our Goals

Our main goal is to elevate the spirits landscape in Central America and the Caribbean, delivering premium experiences to consumers and strong market positioning for our partners

Build Strong Partnerships

We believe that meaningful, lasting growth starts with trust. That’s why we prioritize transparent, strategic relationships with our partners—fostering collaboration at every step of the journey.

Deliver Elevated Consumer Experiences

From the shelf to the glass, we ensure that every interaction with your brand is memorable. Through thoughtful marketing, local activations, and in-market expertise, we connect with consumers in ways that drive loyalty and impact.

Cultivate a Reputation for Quality and Excellence

We represent brands that stand out for their craftsmanship and authenticity. Our commitment is to uphold and amplify that excellence, ensuring consistent positioning and premium perception across every market.

Our Market

Central American & The Caribbean

Total spirits retail value market:

US$ 4.5 billions

Total spirits retail volume:

36.4 millions 9 LC

Total spirits 5 years CAGR:

5.54% 6 year CAGR

Ready to Expand Regionally?

Partner with us and take your premium spirit brand to new markets with confidence.

Contact Us

Meet the Team

Two entrepreneurs with a passion for bringing premium spirits brands to life in new markets

Alejandro Nájera-Farfán

I’m the founder and CEO of REFORMADOR Premium Craft Drinks, a Guatemalan line of zero-calorie, sugar-free mixers infused with natural botanicals. Available across Central America and expanding through strategic partnerships, REFORMADOR reflects my passion for wellness and premium spirits. With certifications from WSET and the Whisky Academy in Edinburgh, I’ve spent the past few years exploring the world of distilled spirits with passion and curiosity. That journey inspired me to create a collaborative space where innovation, learning, and storytelling come together to elevate the premium drinks culture in Latin America.

Roberto Guardia Serrano

With over 25 years in the FMCG industry—12 of them focused on alcoholic beverages—I’ve led iconic portfolios for global brands like DIAGEO and BACARDI. As Commercial Leader for Central America and the Caribbean at Bacardi, I drove regional growth by executing effective commercial and brand strategies. My strengths lie in sales leadership, trade marketing, strategic partnerships, and building high-performing teams. With strong business and financial acumen, I specialize in turning market insights into profitable opportunities.

Services Offered

Our services are designed to provide end-to-end support for premium spirits brands aiming to establish and grow their presence in Central America and the Caribbean

  • Strategic market entry consulting

  • Distributor and retail partner network

  • Brand Positioning and marketing support

  • Market insights and data analysis

  • Regulatory guidance and compiliance support

  • On going brand representation and advocacy

CONSULTING SERVICES FOR BRAND GROWTH

  • Market and Category Analysis: Assessment of trends, segmentation and competitor positioning.
  • Opportunities and Challenges: Identification of specific opportunities and challenges for the brand.
  • Distributor Analysis and Selection: Detailed Evaluation of distributors. Support in selection and contract negotiation.

LAUNCH STRATEGY AND SALES SUPPORT

  • Brand Launch Plan: Development of activation strategies and point-of-sale promotions.
  • Sales Force Training: Training Sales Teams to convey the brand's values.
  • Key Account Management: Building strong relationships with strategic accounts in each channel

PERFORMANCE TRACKING

  • Performance Monitoring: Ongoing traking of KPI's.
  • Reporting: Periodic reports and business review for strategic adjustments.
  • Trade Visits: All Channels point-of-sales supervision

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Whether you’re a premium spirits brand looking to expand, a distributor seeking unique labels, or a partner ready to explore new markets — we’d love to connect.  Reach out to our team and let’s start building something exceptional, together.